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Oliver Buchannon
John Byrne
Data is the New Oil: Why the AI “Black-Gold Rush” Belongs to Independent Media

Mar 4, 2026

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9 min read

Data is the New Oil: Why the AI “Black-Gold Rush” Belongs to Independent Media

The easy web is tapped out. Your paywall is next. Protect it before the fracking starts.

John Byrne
John Byrne
IP as Leverage: Our Framework for Competing In the AI-Media Economy

Feb 25, 2026

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11 min read

IP as Leverage: Our Framework for Competing In the AI-Media Economy

Operational tactics for four independent publisher archetypes, who share one objective: getting paid fairly when LLMs and chatbots use your work.

John Byrne
John Byrne
The jurisdiction triangle: the US, the UK, and the EU are not fighting the same AI battle

Feb 18, 2026

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9 min read

The jurisdiction triangle: the US, the UK, and the EU are not fighting the same AI battle

A legal explainer and regulatory impact analysis for independent publishers and freelance journalists.

John Byrne
John Byrne
IP as bargaining power in the age of AI: the only model that matters

Feb 11, 2026

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8 min read

IP as bargaining power in the age of AI: the only model that matters

Why your IP is your best leverage, and what changes when AI can copy instantly.

John Byrne
John Byrne
The LLM Attribution Crisis: Credit Where Credit Is Due (The Fix No One Is Talking About)

Feb 4, 2026

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9 min read

The LLM Attribution Crisis: Credit Where Credit Is Due (The Fix No One Is Talking About)

The fix comes from how we build receipts, then build the market. It's not going to come from endless lawsuits nor from hoping AI labs grow a conscience.

John Byrne
John Byrne
The LLM Attribution Crisis: The Gap is the Problem

Jan 28, 2026

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8 min read

The LLM Attribution Crisis: The Gap is the Problem

Why AI can use your work without consequence, and why you can’t prove it (yet).

John Byrne
John Byrne
You won't beat AI-piracy in court; you'll beat it by offering a better deal

Jan 21, 2026

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7 min read

You won't beat AI-piracy in court; you'll beat it by offering a better deal

The long-term winning move is to make permission easier than piracy. Steve Jobs and Daniel Ek knew it, and built their businesses on this principle. You should too.

John Byrne
John Byrne
Battle of the Bots in Disguise: What Amazon v Perplexity Means for Your Paywall

Dec 17, 2025

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9 min read

Battle of the Bots in Disguise: What Amazon v Perplexity Means for Your Paywall

Amazon is not happy with Perplexity. Meanwhile, your paywall isn’t fooling the bots. They're fooling your paywall. This covers how they sneak in, and how to stop them.

John Byrne
John Byrne
The Publisher Paradox: Media on the Outside, Data on the Inside

Dec 10, 2025

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9 min read

The Publisher Paradox: Media on the Outside, Data on the Inside

Publishers are no longer simply media businesses, in the traditional sense. Today, in the age of AI, they are audience business and data businesses.

John Byrne
John Byrne
The Dark Revenue Problem: Publishers’ €10 Billion Blind Spot

Dec 3, 2025

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9 min read

The Dark Revenue Problem: Publishers’ €10 Billion Blind Spot

In physics there exists "dark energy", unknown phenomena which have a significant measurable effect on surrounding matter. Similarly, publishers face "dark revenue".

John Byrne
John Byrne
A farmer, a fuel order, and why your LTV is doing the wrong job

Nov 26, 2025

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8 min read

A farmer, a fuel order, and why your LTV is doing the wrong job

If you can’t point to at least one product you killed because of LTV:CAC, you’re using the metric wrong.

John Byrne
John Byrne
The Relationship You Thought Was Adversarial, But Is Actually Co-dependant

Nov 19, 2025

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8 min read

The Relationship You Thought Was Adversarial, But Is Actually Co-dependant

The key reason why publishers and AI labs both rely each other for survival long-term.

John Byrne
John Byrne
Europe’s GenAI Moment: Turning Red Tape into a New Revenue Stream

Nov 12, 2025

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8 min read

Europe’s GenAI Moment: Turning Red Tape into a New Revenue Stream

Robots.txt won’t save you. But blockchain might.

John Byrne
John Byrne
The Napster Moment For Journalism & Publishing

Nov 5, 2025

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6 min read

The Napster Moment For Journalism & Publishing

Why the publishing industry is crying out for its own ASCAP to thrive in the AI age.

John Byrne
John Byrne

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